Fuel & Convenience Retail

Casey's Adds Efficiency with Gravitate Fuel Supply and Dispatch

400+

400+

400+

Owned tractors delivering 60% of fuel

16

16

16

States served

“From Supply Management to Best Buy, Dispatch and In-cab, their software is smart, effective and easy to use.”

Nathaniel Doddridge

VP of Fuel, Casey's

About

Casey's operates 2,600+ stores across 16 states, with three distribution centers and an owned fleet of 400+ tractors delivering approximately 60% of its fuel. As the third-largest convenience retailer in the U.S. — and still growing — that footprint demands tight coordination between procurement, distribution, and every store it serves.

Casey's operates 2,600+ stores across 16 states, with three distribution centers and an owned fleet of 400+ tractors delivering approximately 60% of its fuel. As the third-largest convenience retailer in the U.S. — and still growing — that footprint demands tight coordination between procurement, distribution, and every store it serves.

Casey's operates 2,600+ stores across 16 states, with three distribution centers and an owned fleet of 400+ tractors delivering approximately 60% of its fuel. As the third-largest convenience retailer in the U.S. — and still growing — that footprint demands tight coordination between procurement, distribution, and every store it serves.

Industry

Fuel & Convenience Retail

Company size

2,600+ stores

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The Company

Casey's is one of the largest convenience store chains in the U.S., operating 2,400+ locations and dispatching 100+ trucks across a complex network. Keeping fuel available across that footprint while optimizing every dollar spent on supply and every mile driven requires sophisticated coordination between supply optimization, best-buy decisions, dispatch, and in-cab driver tools.

The Challenge

Existing processes couldn't keep pace

As one of the largest convenience store chains in the U.S., Casey's faced a critical question: how do you keep fuel available across 2,400+ locations while optimizing every dollar spent on supply and every mile driven by 100+ trucks? Their existing processes couldn't keep pace with the complexity of their growing network. Casey's needed an integrated solution that could unify supply optimization, best-buy decisions, dispatch, and in-cab driver tools into a single platform — and they conducted a thorough market assessment to find it.

The Solution

Gravitate's AI-powered Best Buy & Dispatch

The Gravitate solution optimizes fuel supply for all locations, dispatches 100+ Casey's trucks, and manages outside carriers. Casey's VP of Fuel Nathaniel Doddridge remarked, "We went through a thorough market assessment to find an integrated supply optimization and dispatch solution. Gravitate provided the most extensive solution and, by far, the most sophisticated. From Supply Management to Best Buy, Dispatch and In-cab, their software is smart, effective and easy to use."

Gravitate's Best Buy & Dispatch solution enhances productivity and utilization. Through automated order creation and route optimization, it can increase the productivity of dispatchers by up to 40%. It also leverages best-in-class supply optimization technology that helps Casey's improve fuel supply decisions and minimize the laid-in cost of fuel across their complex network.

Gravitate Account Executive Tom Hunt noted that the teams worked closely together during implementation, with Casey's fuel and logistics teams providing detailed feedback on features and the user experience. As such, the In-cab application and dispatch board sets their drivers and dispatchers up for success.

The Results

A strategic enabler for guest service

The solution plays a major role in Casey's strategic goals, enabling the convenience store chain to improve customer care by keeping its guests' fuel needs available. Through automated order creation, route optimization, and best-in-class supply optimization, Casey's gained:

  • Up to 40% increase in dispatcher productivity

  • Improved fuel supply decisions across a complex network

  • Minimized laid-in cost of fuel

  • A unified platform spanning Supply Management, Best Buy, Dispatch, and In-cab

The successful integration is true to Gravitate's mission to propel clients past any challenge with solutions that are faster, smoother, and more sophisticated.

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