Source smarter.
Dispatch faster.
Grow.

From automated replenishment and supply optimization to autonomous dispatch and real-time load tracking, Gravitate is built for the complexity of wholesale fuel distribution. Less manual work. Fewer errors. More loads delivered on time.

Schedule a Demo

See the Challenges →

The pressures wholesalers and distributors know too well

Margins are razor thin and every competitive advantage matters.

Your customers are demanding more control, more visibility, and more flexibility.

Quoting, ordering, dispatch, delivery, and billing are disconnected which causes costly errors and manual intervention.

Disconnect Between Marketing, Supply, & Operations

Sales sets prices & commits to loads without visibility into current supply availability or logistics constraints.

THE PROBLEM

Ops teams are left reacting to commitments they weren't prepared for, leading to execution risk, service failures, and missed margin.

how GRAVITATE solveS it

Supply & Dispatch (S&D) provides a unified platform connecting selling, supply, and dispatch so commercial intent is always aligned with operational reality.

Disconnect Between Marketing, Supply, & Operations

Sales sets prices & commits to loads without visibility into current supply availability or logistics constraints.

THE PROBLEM

Ops teams are left reacting to commitments they weren't prepared for, leading to execution risk, service failures, and missed margin.

how GRAVITATE solveS it

Supply & Dispatch (S&D) provides a unified platform connecting selling, supply, and dispatch so commercial intent is always aligned with operational reality.

Disconnect Between Marketing, Supply, & Operations

Sales sets prices & commits to loads without visibility into current supply availability or logistics constraints.

THE PROBLEM

Ops teams are left reacting to commitments they weren't prepared for, leading to execution risk, service failures, and missed margin.

how GRAVITATE solveS it

Supply & Dispatch (S&D) provides a unified platform connecting selling, supply, and dispatch so commercial intent is always aligned with operational reality.

Supply and Dispatch Teams are Out of Sync

Wholesalers often identify a great price at a specific terminal but lack real-time logistics data to know if sending a truck there actually makes sense.

THE PROBLEM

Without calculating the true laid-in cost, low rack prices get chased only to lose those gains in extra trucking costs.

how GRAVITATE solveS it

Supply & Dispatch (S&D) integrates supply optimization directly into the dispatch board, mathematically identifying the true lowest laid-in cost for every load.

Supply and Dispatch Teams are Out of Sync

Wholesalers often identify a great price at a specific terminal but lack real-time logistics data to know if sending a truck there actually makes sense.

THE PROBLEM

Without calculating the true laid-in cost, low rack prices get chased only to lose those gains in extra trucking costs.

how GRAVITATE solveS it

Supply & Dispatch (S&D) integrates supply optimization directly into the dispatch board, mathematically identifying the true lowest laid-in cost for every load.

Supply and Dispatch Teams are Out of Sync

Wholesalers often identify a great price at a specific terminal but lack real-time logistics data to know if sending a truck there actually makes sense.

THE PROBLEM

Without calculating the true laid-in cost, low rack prices get chased only to lose those gains in extra trucking costs.

how GRAVITATE solveS it

Supply & Dispatch (S&D) integrates supply optimization directly into the dispatch board, mathematically identifying the true lowest laid-in cost for every load.

Fragmented Inventory Data and Manual Forecasting

Wholesalers receive inventory readings from a fragmented mix of sources at different intervals, making accurate forecasting nearly impossible.

THE PROBLEM

Teams oscillate between run-outs and costly short-loads because no one has full confidence in when tanks will truly run dry.

how GRAVITATE solveS it

S&D ingests data from any source, normalizes it with historical trends to predict exactly when fuel is needed, and automatically generates optimized orders.

Fragmented Inventory Data and Manual Forecasting

Wholesalers receive inventory readings from a fragmented mix of sources at different intervals, making accurate forecasting nearly impossible.

THE PROBLEM

Teams oscillate between run-outs and costly short-loads because no one has full confidence in when tanks will truly run dry.

how GRAVITATE solveS it

S&D ingests data from any source, normalizes it with historical trends to predict exactly when fuel is needed, and automatically generates optimized orders.

Fragmented Inventory Data and Manual Forecasting

Wholesalers receive inventory readings from a fragmented mix of sources at different intervals, making accurate forecasting nearly impossible.

THE PROBLEM

Teams oscillate between run-outs and costly short-loads because no one has full confidence in when tanks will truly run dry.

how GRAVITATE solveS it

S&D ingests data from any source, normalizes it with historical trends to predict exactly when fuel is needed, and automatically generates optimized orders.

Massive Administrative Burden and Billing Lag

The paper trail from terminal BOL to delivery ticket to office invoice is slow, error-prone, and a persistent drag on cash flow.

THE PROBLEM

Wholesalers wait days for paperwork to return from drivers before billing the station owner, choking working capital.

how GRAVITATE solveS it

Automated reconciliation and Crossroads (XR) integration capture BOL data and delivery confirmations the moment they happen, enabling same-day invoicing and automated three-way matching.

Massive Administrative Burden and Billing Lag

The paper trail from terminal BOL to delivery ticket to office invoice is slow, error-prone, and a persistent drag on cash flow.

THE PROBLEM

Wholesalers wait days for paperwork to return from drivers before billing the station owner, choking working capital.

how GRAVITATE solveS it

Automated reconciliation and Crossroads (XR) integration capture BOL data and delivery confirmations the moment they happen, enabling same-day invoicing and automated three-way matching.

Massive Administrative Burden and Billing Lag

The paper trail from terminal BOL to delivery ticket to office invoice is slow, error-prone, and a persistent drag on cash flow.

THE PROBLEM

Wholesalers wait days for paperwork to return from drivers before billing the station owner, choking working capital.

how GRAVITATE solveS it

Automated reconciliation and Crossroads (XR) integration capture BOL data and delivery confirmations the moment they happen, enabling same-day invoicing and automated three-way matching.

WE BUILT THE SOLUTION

Supply and dispatch on one platform. Finally.

Operators using Gravitate report faster cycle times, fewer manual touches, and measurable margin gains across supply, dispatch, and distribution operations.

SUPPLY AND DISPATCH

Order Engine

Replenishment without the planning

Combines real-time tank data with supply economics and dispatch constraints to automatically generate optimized orders against the mathematical best buy.

Dispatch

Move more loads, hire fewer dispatchers

Automated guardrails, validation, and load assignment turn dispatch into an exception-management surface instead of a single point of failure.

Supply

Lowest laid-in cost, every order

Supply analytics connect directly to the dispatch board, so every order rides on the cheapest laid-in price that's actually feasible to move.

See Supply & Dispatch in action.

Walk through the full forecasting + supply + dispatch loop with your own data. No generic pitch, just real answers.

challenges

Supply analysts find the best buy. Dispatchers can't get a truck there in time. Two functions, two screens, one missed arb.

how we solve it

Supply & Dispatch puts both functions on one screen and bakes logistics constraints into every order so the best buy is always the one you can actually move.

Explore Supply & Dispatch

SUPPLY AND DISPATCH

Order Engine

Replenishment without the planning

Combines real-time tank data with supply economics and dispatch constraints to automatically generate optimized orders against the mathematical best buy.

Dispatch

Move more loads, hire fewer dispatchers

Automated guardrails, validation, and load assignment turn dispatch into an exception-management surface instead of a single point of failure.

Supply

Lowest laid-in cost, every order

Supply analytics connect directly to the dispatch board, so every order rides on the cheapest laid-in price that's actually feasible to move.

See Supply & Dispatch in action.

Walk through the full forecasting + supply + dispatch loop with your own data. No generic pitch, just real answers.

challenges

Supply analysts find the best buy. Dispatchers can't get a truck there in time. Two functions, two screens, one missed arb.

how we solve it

Supply & Dispatch puts both functions on one screen and bakes logistics constraints into every order so the best buy is always the one you can actually move.

Explore Supply & Dispatch

SUPPLY AND DISPATCH

Order Engine

Replenishment without the planning

Combines real-time tank data with supply economics and dispatch constraints to automatically generate optimized orders against the mathematical best buy.

Dispatch

Move more loads, hire fewer dispatchers

Automated guardrails, validation, and load assignment turn dispatch into an exception-management surface instead of a single point of failure.

Supply

Lowest laid-in cost, every order

Supply analytics connect directly to the dispatch board, so every order rides on the cheapest laid-in price that's actually feasible to move.

See Supply & Dispatch in action.

Walk through the full forecasting + supply + dispatch loop with your own data. No generic pitch, just real answers.

challenges

Supply analysts find the best buy. Dispatchers can't get a truck there in time. Two functions, two screens, one missed arb.

how we solve it

Supply & Dispatch puts both functions on one screen and bakes logistics constraints into every order so the best buy is always the one you can actually move.

Explore Supply & Dispatch

Ideas, insights, and updates from our team

Practical guides and product updates — stay in the loop with how Gravitate is building a more connected refined fuels industry.

View all posts

Apr 23, 2026

•

Sheetz Scales Fuel Operations with Gravitate

Eamonn Clarke

Director of Petroleum Distribution, Sheetz

Apr 23, 2026

•

Sheetz Scales Fuel Operations with Gravitate

Eamonn Clarke

Director of Petroleum Distribution, Sheetz

Apr 23, 2026

•

Sheetz Scales Fuel Operations with Gravitate

Eamonn Clarke

Director of Petroleum Distribution, Sheetz

Apr 23, 2026

•

Casey's Adds Efficiency with Gravitate Fuel Supply and Dispatch

Nathaniel Doddridge

VP of Fuel, Casey's

Apr 23, 2026

•

Casey's Adds Efficiency with Gravitate Fuel Supply and Dispatch

Nathaniel Doddridge

VP of Fuel, Casey's

Apr 23, 2026

•

Casey's Adds Efficiency with Gravitate Fuel Supply and Dispatch

Nathaniel Doddridge

VP of Fuel, Casey's

Apr 23, 2026

•

Love's Selects Gravitate's Supply and Dispatch Solution

Brent Bergevin

EVP of Transportation, Love's

Apr 23, 2026

•

Love's Selects Gravitate's Supply and Dispatch Solution

Brent Bergevin

EVP of Transportation, Love's

Apr 23, 2026

•

Love's Selects Gravitate's Supply and Dispatch Solution

Brent Bergevin

EVP of Transportation, Love's

Frequently asked questions

What wholesale-fuel commercial, supply, and IT teams ask before they switch.

Book a demo call

Walk us through your current contract + lifting setup. We'll model the autonomous version — and the margin impact — on a 30-min call.

Book a call

Do you prefer email? We're available at:

Schedule a demo

Book a demo call

Walk us through your current contract + lifting setup. We'll model the autonomous version — and the margin impact — on a 30-min call.

Book a call

Do you prefer email? We're available at:

Schedule a demo

Book a demo call

Walk us through your current contract + lifting setup. We'll model the autonomous version — and the margin impact — on a 30-min call.

Book a call

Do you prefer email? We're available at:

Schedule a demo

What's included in Supply & Dispatch?

S&D; includes demand forecasting, automated order generation, supply optimization, autonomous dispatch, load tracking, driver communication, and digital BOL reconciliation. One platform replacing the fragmented stack most wholesalers run today.

How long does implementation take?

Most wholesalers are live within 60 to 90 days. Our delivery team works alongside your supply and dispatch teams throughout onboarding, with integrations to your existing ERP and terminal systems handled by Gravitate.

Does it work with our existing systems?

Yes, Gravitate integrates with all of your pricing and index solutions, your allocation tools, and all major ERP's. We also have a modern API structure and an Integrations Team that can build custom integrations for you.

Do dispatchers stay in control?

Yes. Autonomous features act as a co-pilot, surfacing recommendations, flagging constraints, and catching errors before they happen. Your team manages exceptions and makes the final call with far more information than before.

What kind of ROI should we expect?

Customers typically see meaningful reductions in run-outs and short-loads, 40 to 60 percent improvement in dispatcher productivity, same-day invoicing that compresses cash cycles by 4 to 6 days, and measurable margin improvement from true laid-in cost optimization.

What's included in Supply & Dispatch?

How long does implementation take?

Does it work with our existing systems?

Do dispatchers stay in control?

What kind of ROI should we expect?

What's included in Supply & Dispatch?

How long does implementation take?

Does it work with our existing systems?

Do dispatchers stay in control?

What kind of ROI should we expect?

Source smarter. Dispatch faster. Grow.

The pressures wholesalers and distributors know too well

Supply and dispatch on one platform. Finally.

Supply and dispatch on one platform. Finally.

Replenishment without the planning

Move more loads, hire fewer dispatchers

Lowest laid-in cost, every order

Replenishment without the planning

Move more loads, hire fewer dispatchers

Lowest laid-in cost, every order

Replenishment without the planning

Move more loads, hire fewer dispatchers

Lowest laid-in cost, every order

Ideas, insights, and updates from our team

Sheetz Scales Fuel Operations with Gravitate

Sheetz Scales Fuel Operations with Gravitate

Sheetz Scales Fuel Operations with Gravitate

Casey's Adds Efficiency with Gravitate Fuel Supply and Dispatch

Casey's Adds Efficiency with Gravitate Fuel Supply and Dispatch

Casey's Adds Efficiency with Gravitate Fuel Supply and Dispatch

Love's Selects Gravitate's Supply and Dispatch Solution

Love's Selects Gravitate's Supply and Dispatch Solution

Love's Selects Gravitate's Supply and Dispatch Solution

Frequently asked questions

Book a demo call

Book a demo call

Book a demo call

Source smarter.
Dispatch faster.
Grow.