Stop building integrations. Start moving fuel.

Crossroads connects every supplier, jobber, retailer, and carrier through one integration. Real-time orders, ETAs, and delivery data flowing across every party in your supply chain. No custom IT. No manual hand-offs.

Schedule a Demo

Schedule a Demo

See the Network →

See the Network →

Universal Data Model

The complete fuel supply chain in one universal data exchange.

Every company uses different data structures, different product names, and different order formats. Carriers build one-off integrations for each customer, then spend the rest of their time on the phone managing changes those integrations can't handle.

Crossroads replaces all of it with a single connection that speaks every retailer's language automatically.

See It In Action

Stop mapping counterparties manually

Every supplier, retailer, carrier, and terminal is shared across the network. You stop rebuilding the same mapping for every new customer relationship.

Stop mapping counterparties manually

Every supplier, retailer, carrier, and terminal is shared across the network. You stop rebuilding the same mapping for every new customer relationship.

Stop reconciling product names

Casey's 87E10, Eagle's 87+Ethanol, and the rack's E10 Regular Unleaded all resolve to the same master record. Your team stops translating between systems and starts moving product.

Stop reconciling product names

Casey's 87E10, Eagle's 87+Ethanol, and the rack's E10 Regular Unleaded all resolve to the same master record. Your team stops translating between systems and starts moving product.

stop chasing supply

Back up supply, contract allocations, and loading codes travel with every order. Retailers can solve supply issues in real-time and it flows to the carrier's driver.

stop chasing supply

Back up supply, contract allocations, and loading codes travel with every order. Retailers can solve supply issues in real-time and it flows to the carrier's driver.

Description

Delivery Requests, Dispatch, Pre-Auth, BOLs, and Freight Invoices move through one shared workflow. Every step visible to both sides of every connection.

Description

Delivery Requests, Dispatch, Pre-Auth, BOLs, and Freight Invoices move through one shared workflow. Every step visible to both sides of every connection.

Customers typically see 25-75 points per gallon in margin improvement through supply optimization.

Description

Customers typically see 25-75 points per gallon in margin improvement through supply optimization.

Pre-Mapped Network

Connect once. Exchange with everyone.

The fuel industry's largest pre-mapped network: refiners, shippers, wholesalers, retailers, carriers, and customers already on Crossroads.

Replace point-to-point integrations with one connection to the network. Your team gets the time back. The data flows without anyone managing it.

Book a demo

Industry's largest network

Thousands of counterparties already mapped. Connect to a partner who's already on Crossroads in days, not quarters. No custom build required on either side.

Industry's largest network

Thousands of counterparties already mapped. Connect to a partner who's already on Crossroads in days, not quarters. No custom build required on either side.

Industry's largest network

Thousands of counterparties already mapped. Connect to a partner who's already on Crossroads in days, not quarters. No custom build required on either side.

One connection, every flow

Orders, BOLs, pricing, invoices, allocations — all run through the same connection. No per-flow rebuild every time you onboard a new partner.

One connection, every flow

Orders, BOLs, pricing, invoices, allocations — all run through the same connection. No per-flow rebuild every time you onboard a new partner.

One connection, every flow

Orders, BOLs, pricing, invoices, allocations — all run through the same connection. No per-flow rebuild every time you onboard a new partner.

Quality & Governance Built In

Trust the data your counterparties send. Trust the data you send them. Validation runs on every payload, both directions.

Quality & Governance Built In

Trust the data your counterparties send. Trust the data you send them. Validation runs on every payload, both directions.

Quality & Governance Built In

Trust the data your counterparties send. Trust the data you send them. Validation runs on every payload, both directions.

Crossroads Agents

Agents do the work that used to fill your inbox.

Capture BOLs from a phone camera. Poll any tank gauge in real time. Pull pricing and inventory from any web or email source. Clean legacy data so it integrates cleanly. Crossroads ships with the agents. Your team gets the time back.

Book a demo

AI BOL Capture

Turn any paper BOL into a perfect eBOL with a phone or tablet camera. OCR, three-way match, structured payload, same day.

AI BOL Capture

Turn any paper BOL into a perfect eBOL with a phone or tablet camera. OCR, three-way match, structured payload, same day.

AI BOL Capture

Turn any paper BOL into a perfect eBOL with a phone or tablet camera. OCR, three-way match, structured payload, same day.

ATG Polling & Web Scraping

Real-time tank readings and pricing pulled from anywhere your data already lives: terminals, web portals, email, legacy feeds.

ATG Polling & Web Scraping

Real-time tank readings and pricing pulled from anywhere your data already lives: terminals, web portals, email, legacy feeds.

ATG Polling & Web Scraping

Real-time tank readings and pricing pulled from anywhere your data already lives: terminals, web portals, email, legacy feeds.

Data Cleaning + Live Reporting

Auto-resolve duplicates, surface integration health, and proactively flag issues before they impact operations.

Data Cleaning + Live Reporting

Auto-resolve duplicates, surface integration health, and proactively flag issues before they impact operations.

Data Cleaning + Live Reporting

Auto-resolve duplicates, surface integration health, and proactively flag issues before they impact operations.

Stop building the same integrations over and over.

Integrate to Crossroads once. Universal data model. Pre-mapped network. Agents that keep it flowing.

Manual integrations + spreadsheets

Each customer integration is a new project.

Reference data lives in spreadsheets and confusing tables.

Counterparty visibility is limited.

Exceptions get chased order by order.

Non-Gravitate counterparties stay outside the network.

Connection throughput is buried in per-system logs.

Integration health is unknown until it fails.

Carriers rely on phone calls and emails.

Gravitate

New counterparty connections come on as a switch, not a build.

Master reference data, central — every tenant linked to it.

Full network view — every node mapped, including phantom ones.

One unified exception queue with payloads and retry actions.

Non-Gravitate counterparties join the network for free.

Volume and payloads captured per connection for analytics.

Live dashboard — messages/hour, success rate, error trends.

Phantom counterparties become first-class nodes on the map.

Manual integrations + spreadsheets

Each customer integration is a new project.

Reference data lives in spreadsheets and confusing tables.

Counterparty visibility is limited.

Exceptions get chased order by order.

Non-Gravitate counterparties stay outside the network.

Connection throughput is buried in per-system logs.

Integration health is unknown until it fails.

Carriers rely on phone calls and emails.

New counterparty connections come on as a switch, not a build.

Master reference data, central — every tenant linked to it.

Full network view — every node mapped, including phantom ones.

One unified exception queue with payloads and retry actions.

Non-Gravitate counterparties join the network for free.

Volume and payloads captured per connection for analytics.

Live dashboard — messages/hour, success rate, error trends.

Phantom counterparties become first-class nodes on the map.

Manual integrations + spreadsheets

Each customer integration is a new project.

Reference data lives in spreadsheets and confusing tables.

Counterparty visibility is limited.

Exceptions get chased order by order.

Non-Gravitate counterparties stay outside the network.

Connection throughput is buried in per-system logs.

Integration health is unknown until it fails.

Carriers rely on phone calls and emails.

New counterparty connections come on as a switch, not a build.

Master reference data, central — every tenant linked to it.

Full network view — every node mapped, including phantom ones.

One unified exception queue with payloads and retry actions.

Non-Gravitate counterparties join the network for free.

Volume and payloads captured per connection for analytics.

Live dashboard — messages/hour, success rate, error trends.

Phantom counterparties become first-class nodes on the map.

Frequently asked questions

What integration, ops, and IT teams ask before they put their counterparty list into Crossroads.

Book a demo call

Walk us through your current counterparty list and your top three integration headaches. We'll show you the network view of your environment — and the next three connections we'd turn on — on a 30-min call.

Book a call

Do you prefer email? We're available at:

Schedule a demo

Book a demo call

Walk us through your current counterparty list and your top three integration headaches. We'll show you the network view of your environment — and the next three connections we'd turn on — on a 30-min call.

Book a call

Do you prefer email? We're available at:

Schedule a demo

Book a demo call

Walk us through your current counterparty list and your top three integration headaches. We'll show you the network view of your environment — and the next three connections we'd turn on — on a 30-min call.

Book a call

Do you prefer email? We're available at:

Schedule a demo

What is Gravitate Crossroads?
icon

Gravitate Crossroads is a connectivity and workflow orchestration platform built for the refined fuels supply chain. It enables fuel suppliers, carriers, retailers, and trading partners to exchange operational data across systems in real time, helping organizations eliminate disconnected workflows, improve visibility, and automate communication between critical business systems.

How does Crossroads improve operational efficiency across the fuel supply chain?
icon

Crossroads reduces manual data entry, disconnected communication, and system fragmentation by creating a centralized integration layer between operational platforms. The platform automates data movement across pricing, dispatch, ERP, TMS, and customer systems so teams can operate faster, reduce administrative overhead, and improve coordination across supply, logistics, and commercial operations.

Can Crossroads integrate with existing fuel industry systems?
icon

Yes. Crossroads is designed to integrate with existing ERP, TMS, dispatch, logistics, and customer-facing platforms commonly used across the downstream fuels industry. The platform supports real-time data synchronization and workflow automation without requiring companies to replace their existing infrastructure or operational systems.

Why is a fuel-native connectivity platform important?
icon

Fuel supply chains involve highly specialized workflows including terminal activity, pricing updates, dispatch coordination, inventory movement, carrier communication, and customer-specific operational requirements. Generic integration platforms often lack the industry context needed to support these workflows effectively. Crossroads is purpose-built for refined fuels operations, enabling organizations to connect systems and automate workflows with fuel-specific operational intelligence.

How does Crossroads support scalability and growth?
icon

As fuel organizations grow, operational complexity increases across systems, business units, customers, and trading partners. Crossroads provides a scalable operational layer that standardizes connectivity and workflow automation across the organization. This allows companies to onboard new systems, expand into new markets, and support higher transaction volumes without increasing manual operational burden.

What business impact can organizations expect from implementing Crossroads?
icon

Organizations use Crossroads to improve operational visibility, reduce manual processing, accelerate communication between systems, and create more connected supply chain operations. By automating critical workflows and centralizing data exchange, companies can improve responsiveness, reduce operational friction, and build the digital foundation required for a more autonomous fuel supply chain.

What is Gravitate Crossroads?
icon

Gravitate Crossroads is a connectivity and workflow orchestration platform built for the refined fuels supply chain. It enables fuel suppliers, carriers, retailers, and trading partners to exchange operational data across systems in real time, helping organizations eliminate disconnected workflows, improve visibility, and automate communication between critical business systems.

How does Crossroads improve operational efficiency across the fuel supply chain?
icon

Crossroads reduces manual data entry, disconnected communication, and system fragmentation by creating a centralized integration layer between operational platforms. The platform automates data movement across pricing, dispatch, ERP, TMS, and customer systems so teams can operate faster, reduce administrative overhead, and improve coordination across supply, logistics, and commercial operations.

Can Crossroads integrate with existing fuel industry systems?
icon

Yes. Crossroads is designed to integrate with existing ERP, TMS, dispatch, logistics, and customer-facing platforms commonly used across the downstream fuels industry. The platform supports real-time data synchronization and workflow automation without requiring companies to replace their existing infrastructure or operational systems.

Why is a fuel-native connectivity platform important?
icon

Fuel supply chains involve highly specialized workflows including terminal activity, pricing updates, dispatch coordination, inventory movement, carrier communication, and customer-specific operational requirements. Generic integration platforms often lack the industry context needed to support these workflows effectively. Crossroads is purpose-built for refined fuels operations, enabling organizations to connect systems and automate workflows with fuel-specific operational intelligence.

How does Crossroads support scalability and growth?
icon

As fuel organizations grow, operational complexity increases across systems, business units, customers, and trading partners. Crossroads provides a scalable operational layer that standardizes connectivity and workflow automation across the organization. This allows companies to onboard new systems, expand into new markets, and support higher transaction volumes without increasing manual operational burden.

What business impact can organizations expect from implementing Crossroads?
icon

Organizations use Crossroads to improve operational visibility, reduce manual processing, accelerate communication between systems, and create more connected supply chain operations. By automating critical workflows and centralizing data exchange, companies can improve responsiveness, reduce operational friction, and build the digital foundation required for a more autonomous fuel supply chain.

What is Gravitate Crossroads?
icon

Gravitate Crossroads is a connectivity and workflow orchestration platform built for the refined fuels supply chain. It enables fuel suppliers, carriers, retailers, and trading partners to exchange operational data across systems in real time, helping organizations eliminate disconnected workflows, improve visibility, and automate communication between critical business systems.

How does Crossroads improve operational efficiency across the fuel supply chain?
icon

Crossroads reduces manual data entry, disconnected communication, and system fragmentation by creating a centralized integration layer between operational platforms. The platform automates data movement across pricing, dispatch, ERP, TMS, and customer systems so teams can operate faster, reduce administrative overhead, and improve coordination across supply, logistics, and commercial operations.

Can Crossroads integrate with existing fuel industry systems?
icon

Yes. Crossroads is designed to integrate with existing ERP, TMS, dispatch, logistics, and customer-facing platforms commonly used across the downstream fuels industry. The platform supports real-time data synchronization and workflow automation without requiring companies to replace their existing infrastructure or operational systems.

Why is a fuel-native connectivity platform important?
icon

Fuel supply chains involve highly specialized workflows including terminal activity, pricing updates, dispatch coordination, inventory movement, carrier communication, and customer-specific operational requirements. Generic integration platforms often lack the industry context needed to support these workflows effectively. Crossroads is purpose-built for refined fuels operations, enabling organizations to connect systems and automate workflows with fuel-specific operational intelligence.

How does Crossroads support scalability and growth?
icon

As fuel organizations grow, operational complexity increases across systems, business units, customers, and trading partners. Crossroads provides a scalable operational layer that standardizes connectivity and workflow automation across the organization. This allows companies to onboard new systems, expand into new markets, and support higher transaction volumes without increasing manual operational burden.

What business impact can organizations expect from implementing Crossroads?
icon

Organizations use Crossroads to improve operational visibility, reduce manual processing, accelerate communication between systems, and create more connected supply chain operations. By automating critical workflows and centralizing data exchange, companies can improve responsiveness, reduce operational friction, and build the digital foundation required for a more autonomous fuel supply chain.