Stop making your best customers message or call to buy fuel.

A branded, self-service portal for over-the-rack fuel. Buyers see live built-up prices, execute a deal in real time, and never wait on a phone call again.

No phone calls. No ICE chats. No emails. Deals land in your ETRM the moment they close.

Schedule a Demo

Schedule a Demo

See It In Action

See It In Action

Pricing & Deals

The right price reaches the right buyer before the market moves.

Set the price the way you actually think about it. Fully built-up in real time: cash, cost, futures, margin, temperature adjustments, RINs, and customer-specific adders. All powered by Gravitate's Pricing Engine.

The right offer reaches the right buyer the moment the market moves. No re-keying. No stale quotes.

See It In Action

Fully built-up prices

Fully built-up real-time prices: cash, cost, futures, margin, temperature adjustments, RINs, and customer-specific adders. Live NYMEX HO/RBOB via MarketView or your own benchmarks. No re-keying, no stale quotes.

Fully built-up prices

Fully built-up real-time prices: cash, cost, futures, margin, temperature adjustments, RINs, and customer-specific adders. Live NYMEX HO/RBOB via MarketView or your own benchmarks. No re-keying, no stale quotes.

Every deal type

Day deals, market orders, heat-curve deals, fixed forwards, bid pricing, and reserve-a-load. Every workflow your desk already runs, available from day one.

Every deal type

Day deals, market orders, heat-curve deals, fixed forwards, bid pricing, and reserve-a-load. Every workflow your desk already runs, available from day one.

Priced per customer

Contract overlays, loyalty tiers, and freight adders apply per buyer. Per-product, per-location price ladders update automatically — no re-keying.

Priced per customer

Contract overlays, loyalty tiers, and freight adders apply per buyer. Per-product, per-location price ladders update automatically — no re-keying.

Prices that expire

Quotes run on a countdown timer. Buyers always transact on current pricing. Configurable expiry stops deals from closing on stale data — protecting you and giving buyers confidence in what they see.

Prices that expire

Quotes run on a countdown timer. Buyers always transact on current pricing. Configurable expiry stops deals from closing on stale data — protecting you and giving buyers confidence in what they see.

Up to 40% more product sold online for mature osp deployments

Description

Up to 40% more product sold online for mature osp deployments

Personalized Pricing

Every customer sees exactly what you want them to see.

Online selling is not a one-size-fits-all portal. It is a tool that gives you granular control over who sees what, at what price, and on what terms. Every customer's view is shaped by their agreements, their credit standing, and your commercial strategy. Not a shared price board.

See it in Action

Your brand, their experience

A dedicated portal tailored to your logo, colors, and customer identity. Buyers interact with your brand, not a generic software vendor's.

Your brand, their experience

A dedicated portal tailored to your logo, colors, and customer identity. Buyers interact with your brand, not a generic software vendor's.

Your brand, their experience

A dedicated portal tailored to your logo, colors, and customer identity. Buyers interact with your brand, not a generic software vendor's.

Terminal and product access

Configure exactly which terminals and products each customer can see and buy from. Credit holds, restrictions, and relationship types enforced automatically.

Terminal and product access

Configure exactly which terminals and products each customer can see and buy from. Credit holds, restrictions, and relationship types enforced automatically.

Terminal and product access

Configure exactly which terminals and products each customer can see and buy from. Credit holds, restrictions, and relationship types enforced automatically.

Agreements honored automatically

Contract overlays, loyalty tiers, and freight adders apply per buyer without manual input. Assign accounts to unbranded, branded, or mercantile relationships and the pricing follows.

Agreements honored automatically

Contract overlays, loyalty tiers, and freight adders apply per buyer without manual input. Assign accounts to unbranded, branded, or mercantile relationships and the pricing follows.

Agreements honored automatically

Contract overlays, loyalty tiers, and freight adders apply per buyer without manual input. Assign accounts to unbranded, branded, or mercantile relationships and the pricing follows.

Mobile & ERP Capture

Customers buy. Deals post.
Nothing else required.

Phone or desktop, every closed deal lands in your ERP as a structured trade agreement with terms, pricing, volume, contract reference. No manual entry, no end-of-day reconciliation, no errors hiding in someone's inbox.

Book a demo

Buy from anywhere

Phone or desktop, from the cab or the office. Corporate branded, same prices, same deal types, same back-office capture wherever the buyer is.

Buy from anywhere

Phone or desktop, from the cab or the office. Corporate branded, same prices, same deal types, same back-office capture wherever the buyer is.

Buy from anywhere

Phone or desktop, from the cab or the office. Corporate branded, same prices, same deal types, same back-office capture wherever the buyer is.

Zero manual entry

Every deal flows into RightAngle, SAP, or DTN as a complete structured agreement. Terms, pricing, volume, contract reference. No end-of-day reconciliation.

Zero manual entry

Every deal flows into RightAngle, SAP, or DTN as a complete structured agreement. Terms, pricing, volume, contract reference. No end-of-day reconciliation.

Zero manual entry

Every deal flows into RightAngle, SAP, or DTN as a complete structured agreement. Terms, pricing, volume, contract reference. No end-of-day reconciliation.

Stop hunting for BOLs and invoices

Contracts, BOLs, and invoices available in the customer portal the moment a deal closes. Your team stops chasing PDFs across email threads.

Stop hunting for BOLs and invoices

Contracts, BOLs, and invoices available in the customer portal the moment a deal closes. Your team stops chasing PDFs across email threads.

Stop hunting for BOLs and invoices

Contracts, BOLs, and invoices available in the customer portal the moment a deal closes. Your team stops chasing PDFs across email threads.

Special deal types

Expand your sales strategy with special auctions.

Spot, reserved-volume, special offers, and auctions all run through the same platform. Spin up a new deal type for a customer segment, run it for a week, and pull it if the numbers don't work. No new desk. No retraining your team. Your commercial strategy changes on Monday. The platform keeps up.

Book a demo

SPECIAL OFFERS ON DEMAND

Build one-off deals, time-bound discounts, and customer-segment promotions in minutes. No engineering ticket required.

SPECIAL OFFERS ON DEMAND

Build one-off deals, time-bound discounts, and customer-segment promotions in minutes. No engineering ticket required.

SPECIAL OFFERS ON DEMAND

Build one-off deals, time-bound discounts, and customer-segment promotions in minutes. No engineering ticket required.

Auctions for reserved volume

Let qualified buyers bid for committed gallons. Price discovery on your terms, without picking up the phone.

Auctions for reserved volume

Let qualified buyers bid for committed gallons. Price discovery on your terms, without picking up the phone.

Auctions for reserved volume

Let qualified buyers bid for committed gallons. Price discovery on your terms, without picking up the phone.

CONFIGURABLE WITHOUT ENGINEERING

Add deal types, customer segments, and workflows your market actually runs. Your team controls it, not ours.

CONFIGURABLE WITHOUT ENGINEERING

Add deal types, customer segments, and workflows your market actually runs. Your team controls it, not ours.

CONFIGURABLE WITHOUT ENGINEERING

Add deal types, customer segments, and workflows your market actually runs. Your team controls it, not ours.

Online self-service vs. the phone-and-ICE-chat workflow

Manual quoting puts your marketers in the loop on every transaction — and your customers in a queue. Online selling moves the routine deals to self-service so your team focuses on the deals that actually need them.

Phone, email, and ICE chat workflow

Call the desk. Wait. Quote by phone. Confirm by ICE chat. Minutes to hours per deal.

Marketers quote the last number they saw. Rack moves mid-call. Buyer gets a stale price.

Same view, same price for everyone. Granular control means manual tracking by sales.

Capped by headcount and office hours. A 7pm Friday deal waits until Monday. Growth means hiring.

Call the short list. If no one picks up, the position sits. Urgency goes unrewarded.

Back-office sync: manual ETRM entry, end-of-day reconciliation.

Every deal manually keyed into the ERP or ETRM. End-of-day reconciliation. Errors surface at the worst time.

Call, wait, quote, confirm, wait for paperwork. Contracts and invoices chased over email.

Every other corner of B2B commerce has moved online. Fuel buying hasn't. Slow for buyers, expensive for you.

Gravitate

Speed to trade: seconds, self-service, no callback.

Pricing basis: live NYMEX HO and RBOB on every quote.

Distressed inventory: push, SMS, email to the full book in minutes.

Transaction cost: flat per-deal, decoupled from headcount.

Customer reach: 24/7 mobile and desktop, your full book.

Back-office sync: deals captured automatically into your ETRM.

Quote freshness: live, on the index, every refresh.

Customer experience: self-service portal, deals close in clicks.

Phone, email, and ICE chat workflow

Call the desk. Wait. Quote by phone. Confirm by ICE chat. Minutes to hours per deal.

Marketers quote the last number they saw. Rack moves mid-call. Buyer gets a stale price.

Same view, same price for everyone. Granular control means manual tracking by sales.

Capped by headcount and office hours. A 7pm Friday deal waits until Monday. Growth means hiring.

Call the short list. If no one picks up, the position sits. Urgency goes unrewarded.

Back-office sync: manual ETRM entry, end-of-day reconciliation.

Every deal manually keyed into the ERP or ETRM. End-of-day reconciliation. Errors surface at the worst time.

Call, wait, quote, confirm, wait for paperwork. Contracts and invoices chased over email.

Every other corner of B2B commerce has moved online. Fuel buying hasn't. Slow for buyers, expensive for you.

Speed to trade: seconds, self-service, no callback.

Pricing basis: live NYMEX HO and RBOB on every quote.

Distressed inventory: push, SMS, email to the full book in minutes.

Transaction cost: flat per-deal, decoupled from headcount.

Customer reach: 24/7 mobile and desktop, your full book.

Back-office sync: deals captured automatically into your ETRM.

Quote freshness: live, on the index, every refresh.

Customer experience: self-service portal, deals close in clicks.

Phone, email, and ICE chat workflow

Call the desk. Wait. Quote by phone. Confirm by ICE chat. Minutes to hours per deal.

Marketers quote the last number they saw. Rack moves mid-call. Buyer gets a stale price.

Same view, same price for everyone. Granular control means manual tracking by sales.

Capped by headcount and office hours. A 7pm Friday deal waits until Monday. Growth means hiring.

Call the short list. If no one picks up, the position sits. Urgency goes unrewarded.

Back-office sync: manual ETRM entry, end-of-day reconciliation.

Every deal manually keyed into the ERP or ETRM. End-of-day reconciliation. Errors surface at the worst time.

Call, wait, quote, confirm, wait for paperwork. Contracts and invoices chased over email.

Every other corner of B2B commerce has moved online. Fuel buying hasn't. Slow for buyers, expensive for you.

Speed to trade: seconds, self-service, no callback.

Pricing basis: live NYMEX HO and RBOB on every quote.

Distressed inventory: push, SMS, email to the full book in minutes.

Transaction cost: flat per-deal, decoupled from headcount.

Customer reach: 24/7 mobile and desktop, your full book.

Back-office sync: deals captured automatically into your ETRM.

Quote freshness: live, on the index, every refresh.

Customer experience: self-service portal, deals close in clicks.

Frequently asked questions

What refined-products marketers and IT teams ask before they switch.

Book a demo call

Walk us through your current online-selling setup. We'll model the real-time-price, self-service version — and the volume it adds — on a 30-min call.

Book a call

Do you prefer email? We're available at:

Schedule a demo

Book a demo call

Walk us through your current online-selling setup. We'll model the real-time-price, self-service version — and the volume it adds — on a 30-min call.

Book a call

Do you prefer email? We're available at:

Schedule a demo

Book a demo call

Walk us through your current online-selling setup. We'll model the real-time-price, self-service version — and the volume it adds — on a 30-min call.

Book a call

Do you prefer email? We're available at:

Schedule a demo

What is Gravitate’s Online Selling Platform (OSP)?
icon

Gravitate’s Online Selling Platform enables fuel wholesalers and suppliers to offer digital fuel purchasing experiences to their customers through a self-service online portal. Customers can view live pricing, place orders, manage accounts, and access fuel purchasing information 24/7, while suppliers automate order intake, pricing distribution, and customer communication within a single connected platform.

How does OSP help fuel suppliers grow sales and improve customer retention?
icon

OSP gives fuel suppliers a modern digital sales channel that makes it easier for customers to buy fuel quickly and consistently. By providing real-time pricing visibility, self-service ordering, automated communication, and account-specific purchasing experiences, suppliers can strengthen customer relationships, reduce friction in the buying process, and create new opportunities for volume growth without increasing administrative workload.

Can customers access live fuel pricing and place orders online?
icon

Yes. Customers can securely access live, customer-specific pricing and place fuel orders directly through the platform at any time. Gravitate supports personalized pricing structures, contract pricing, and market-driven pricing updates so buyers always see accurate pricing based on their account configuration and supply agreements.

Does the Online Selling Platform integrate with existing ERP, dispatch, and pricing systems?
icon

Yes. OSP integrates with Gravitate’s Pricing Engine, Supply & Dispatch platform, and existing ERP or operational systems to streamline the full order-to-delivery workflow. This allows suppliers to automate pricing updates, order processing, dispatch coordination, and customer communication without duplicating work across disconnected systems.

Why is a fuel-specific online selling platform important for fuel wholesalers?
icon

Fuel sales involve unique operational and pricing complexities that generic ecommerce platforms are not designed to handle, including rack pricing, delivered fuel quotes, supply constraints, terminal-based pricing, and customer-specific contracts. Gravitate’s OSP is purpose-built for refined fuel workflows, allowing suppliers to digitize fuel sales while maintaining the operational flexibility required in the downstream fuels market.

What operational impact can teams expect after implementing OSP?
icon

Fuel suppliers use Gravitate’s OSP to reduce manual order entry, improve pricing accuracy, increase customer responsiveness, and streamline communication between sales, supply, and dispatch teams. By automating digital ordering workflows and centralizing customer interactions, organizations can scale sales operations more efficiently while delivering a faster and more modern buying experience to customers.

What is Gravitate’s Online Selling Platform (OSP)?
icon

Gravitate’s Online Selling Platform enables fuel wholesalers and suppliers to offer digital fuel purchasing experiences to their customers through a self-service online portal. Customers can view live pricing, place orders, manage accounts, and access fuel purchasing information 24/7, while suppliers automate order intake, pricing distribution, and customer communication within a single connected platform.

How does OSP help fuel suppliers grow sales and improve customer retention?
icon

OSP gives fuel suppliers a modern digital sales channel that makes it easier for customers to buy fuel quickly and consistently. By providing real-time pricing visibility, self-service ordering, automated communication, and account-specific purchasing experiences, suppliers can strengthen customer relationships, reduce friction in the buying process, and create new opportunities for volume growth without increasing administrative workload.

Can customers access live fuel pricing and place orders online?
icon

Yes. Customers can securely access live, customer-specific pricing and place fuel orders directly through the platform at any time. Gravitate supports personalized pricing structures, contract pricing, and market-driven pricing updates so buyers always see accurate pricing based on their account configuration and supply agreements.

Does the Online Selling Platform integrate with existing ERP, dispatch, and pricing systems?
icon

Yes. OSP integrates with Gravitate’s Pricing Engine, Supply & Dispatch platform, and existing ERP or operational systems to streamline the full order-to-delivery workflow. This allows suppliers to automate pricing updates, order processing, dispatch coordination, and customer communication without duplicating work across disconnected systems.

Why is a fuel-specific online selling platform important for fuel wholesalers?
icon

Fuel sales involve unique operational and pricing complexities that generic ecommerce platforms are not designed to handle, including rack pricing, delivered fuel quotes, supply constraints, terminal-based pricing, and customer-specific contracts. Gravitate’s OSP is purpose-built for refined fuel workflows, allowing suppliers to digitize fuel sales while maintaining the operational flexibility required in the downstream fuels market.

What operational impact can teams expect after implementing OSP?
icon

Fuel suppliers use Gravitate’s OSP to reduce manual order entry, improve pricing accuracy, increase customer responsiveness, and streamline communication between sales, supply, and dispatch teams. By automating digital ordering workflows and centralizing customer interactions, organizations can scale sales operations more efficiently while delivering a faster and more modern buying experience to customers.

What is Gravitate’s Online Selling Platform (OSP)?
icon

Gravitate’s Online Selling Platform enables fuel wholesalers and suppliers to offer digital fuel purchasing experiences to their customers through a self-service online portal. Customers can view live pricing, place orders, manage accounts, and access fuel purchasing information 24/7, while suppliers automate order intake, pricing distribution, and customer communication within a single connected platform.

How does OSP help fuel suppliers grow sales and improve customer retention?
icon

OSP gives fuel suppliers a modern digital sales channel that makes it easier for customers to buy fuel quickly and consistently. By providing real-time pricing visibility, self-service ordering, automated communication, and account-specific purchasing experiences, suppliers can strengthen customer relationships, reduce friction in the buying process, and create new opportunities for volume growth without increasing administrative workload.

Can customers access live fuel pricing and place orders online?
icon

Yes. Customers can securely access live, customer-specific pricing and place fuel orders directly through the platform at any time. Gravitate supports personalized pricing structures, contract pricing, and market-driven pricing updates so buyers always see accurate pricing based on their account configuration and supply agreements.

Does the Online Selling Platform integrate with existing ERP, dispatch, and pricing systems?
icon

Yes. OSP integrates with Gravitate’s Pricing Engine, Supply & Dispatch platform, and existing ERP or operational systems to streamline the full order-to-delivery workflow. This allows suppliers to automate pricing updates, order processing, dispatch coordination, and customer communication without duplicating work across disconnected systems.

Why is a fuel-specific online selling platform important for fuel wholesalers?
icon

Fuel sales involve unique operational and pricing complexities that generic ecommerce platforms are not designed to handle, including rack pricing, delivered fuel quotes, supply constraints, terminal-based pricing, and customer-specific contracts. Gravitate’s OSP is purpose-built for refined fuel workflows, allowing suppliers to digitize fuel sales while maintaining the operational flexibility required in the downstream fuels market.

What operational impact can teams expect after implementing OSP?
icon

Fuel suppliers use Gravitate’s OSP to reduce manual order entry, improve pricing accuracy, increase customer responsiveness, and streamline communication between sales, supply, and dispatch teams. By automating digital ordering workflows and centralizing customer interactions, organizations can scale sales operations more efficiently while delivering a faster and more modern buying experience to customers.