Retailers are fighting for margin in a volatile world.

Managing fuel supply and dispatch across a retail network means constant pressure to balance supply prices, site demand, and logistics constraints. Gravitate gives retail fuel operators real-time visibility and AI-enabled automation across their entire fuel operation.

Schedule a Demo

See the Challenges →

The challenges facing fuel retailers every day.

Supply and dispatch decisions being made in silos strain margins

Disruptions and supply changes turn into fire drills, while exhausted dispatchers try to keep everything straight.

Labor shortages. It is getting harder to hire, train, and retain good dispatchers.

Siloed Supply and Dispatch Decisions

Supply analysts and dispatchers operate in separate systems at most fuel retailers. The best-buy price and the best-move truck rarely meet.

THE PROBLEM

Best-buy decisions get made without logistics context, leading to missed arbitrage and higher true laid-in costs across the network

how GRAVITATE solveS it

Supply & Dispatch (S&D) integrates both functions on one screen so every order is the mathematical best buy that is also logistically feasible to execute.

Siloed Supply and Dispatch Decisions

Supply analysts and dispatchers operate in separate systems at most fuel retailers. The best-buy price and the best-move truck rarely meet.

THE PROBLEM

Best-buy decisions get made without logistics context, leading to missed arbitrage and higher true laid-in costs across the network

how GRAVITATE solveS it

Supply & Dispatch (S&D) integrates both functions on one screen so every order is the mathematical best buy that is also logistically feasible to execute.

Siloed Supply and Dispatch Decisions

Supply analysts and dispatchers operate in separate systems at most fuel retailers. The best-buy price and the best-move truck rarely meet.

THE PROBLEM

Best-buy decisions get made without logistics context, leading to missed arbitrage and higher true laid-in costs across the network

how GRAVITATE solveS it

Supply & Dispatch (S&D) integrates both functions on one screen so every order is the mathematical best buy that is also logistically feasible to execute.

Run-out Risk and Manual Planning

Manual planning eats every dispatcher's morning, and one terminal outage or demand spike blows up the whole day

THE PROBLEM

Chasing ATG readings and building orders by hand means subtle demand shifts go unnoticed until tanks retain or run dry.

how GRAVITATE solveS it

S&D's AI-powered forecasting engine reads real-time ATG data, applies historical demand trends, and replenishes tanks just-in-time without human intervention.

Run-out Risk and Manual Planning

Manual planning eats every dispatcher's morning, and one terminal outage or demand spike blows up the whole day

THE PROBLEM

Chasing ATG readings and building orders by hand means subtle demand shifts go unnoticed until tanks retain or run dry.

how GRAVITATE solveS it

S&D's AI-powered forecasting engine reads real-time ATG data, applies historical demand trends, and replenishes tanks just-in-time without human intervention.

Run-out Risk and Manual Planning

Manual planning eats every dispatcher's morning, and one terminal outage or demand spike blows up the whole day

THE PROBLEM

Chasing ATG readings and building orders by hand means subtle demand shifts go unnoticed until tanks retain or run dry.

how GRAVITATE solveS it

S&D's AI-powered forecasting engine reads real-time ATG data, applies historical demand trends, and replenishes tanks just-in-time without human intervention.

Lack of Visibility into Carrier Loads

Third-party carriers turn every load into a black box until the truck shows up. For a network running hundreds of loads a day, that is an unacceptable gap.

THE PROBLEM

No load visibility means run-outs, lost sales, and reactive inventory decisions. Teams spend hours on the phone chasing updates.

how GRAVITATE solveS it

Crossroads (XR) shares real-time load status between retailer and carrier, turning carrier coordination into a managed surface rather than a series of phone calls.

Lack of Visibility into Carrier Loads

Third-party carriers turn every load into a black box until the truck shows up. For a network running hundreds of loads a day, that is an unacceptable gap.

THE PROBLEM

No load visibility means run-outs, lost sales, and reactive inventory decisions. Teams spend hours on the phone chasing updates.

how GRAVITATE solveS it

Crossroads (XR) shares real-time load status between retailer and carrier, turning carrier coordination into a managed surface rather than a series of phone calls.

Lack of Visibility into Carrier Loads

Third-party carriers turn every load into a black box until the truck shows up. For a network running hundreds of loads a day, that is an unacceptable gap.

THE PROBLEM

No load visibility means run-outs, lost sales, and reactive inventory decisions. Teams spend hours on the phone chasing updates.

how GRAVITATE solveS it

Crossroads (XR) shares real-time load status between retailer and carrier, turning carrier coordination into a managed surface rather than a series of phone calls.

Manual Supply and Freight Reconciliation

Reconciling fuel POs against terminal BOLs and carrier invoices is a manual, error-prone nightmare that costs retailers money they do not know they are losing.

THE PROBLEM

Discrepancies in net-vs-gross gallons, surcharges, and accessorial fees go unnoticed. Retailers routinely overpay on both fuel and freight.

how GRAVITATE solveS it

Automated three-way matching between Order, BOL, and Invoice flags every discrepancy the moment it occurs, so retailers only pay for what they actually receive.

Manual Supply and Freight Reconciliation

Reconciling fuel POs against terminal BOLs and carrier invoices is a manual, error-prone nightmare that costs retailers money they do not know they are losing.

THE PROBLEM

Discrepancies in net-vs-gross gallons, surcharges, and accessorial fees go unnoticed. Retailers routinely overpay on both fuel and freight.

how GRAVITATE solveS it

Automated three-way matching between Order, BOL, and Invoice flags every discrepancy the moment it occurs, so retailers only pay for what they actually receive.

Manual Supply and Freight Reconciliation

Reconciling fuel POs against terminal BOLs and carrier invoices is a manual, error-prone nightmare that costs retailers money they do not know they are losing.

THE PROBLEM

Discrepancies in net-vs-gross gallons, surcharges, and accessorial fees go unnoticed. Retailers routinely overpay on both fuel and freight.

how GRAVITATE solveS it

Automated three-way matching between Order, BOL, and Invoice flags every discrepancy the moment it occurs, so retailers only pay for what they actually receive.

WE BUILT THE SOLUTION

Supply & Dispatch built for retail networks at scale.

Operators using Gravitate report faster cycle times, fewer manual touches, and measurable margin gains across supply, dispatch, and retail operations.

SUPPLY & DISPATCH

Order Engine

Replenishment without the planning

Combines real-time tank data with supply economics and dispatch constraints to automatically generate optimized orders against the mathematical best buy.

Dispatch

Move more loads, hire fewer dispatchers

Automated guardrails, validation, and load assignment turn dispatch into an exception-management surface instead of a single point of failure.

Supply

Lowest laid-in cost, every order

Supply analytics connect directly to the dispatch board, so every order rides on the cheapest laid-in price that's actually feasible to move.

See Supply & Dispatch in action.

Walk through the full forecasting + supply + dispatch loop with your own data. No generic pitch, just real answers.

challenges

Supply analysts find the best buy. Dispatchers can't get a truck there in time. Two functions, two screens, one missed arb.

how we solve it

Supply & Dispatch puts both functions on one screen and bakes logistics constraints into every order so the best buy is always the one you can actually move.

Explore Supply & Dispatch

SUPPLY & DISPATCH

Order Engine

Replenishment without the planning

Combines real-time tank data with supply economics and dispatch constraints to automatically generate optimized orders against the mathematical best buy.

Dispatch

Move more loads, hire fewer dispatchers

Automated guardrails, validation, and load assignment turn dispatch into an exception-management surface instead of a single point of failure.

Supply

Lowest laid-in cost, every order

Supply analytics connect directly to the dispatch board, so every order rides on the cheapest laid-in price that's actually feasible to move.

See Supply & Dispatch in action.

Walk through the full forecasting + supply + dispatch loop with your own data. No generic pitch, just real answers.

challenges

Supply analysts find the best buy. Dispatchers can't get a truck there in time. Two functions, two screens, one missed arb.

how we solve it

Supply & Dispatch puts both functions on one screen and bakes logistics constraints into every order so the best buy is always the one you can actually move.

Explore Supply & Dispatch

SUPPLY & DISPATCH

Order Engine

Replenishment without the planning

Combines real-time tank data with supply economics and dispatch constraints to automatically generate optimized orders against the mathematical best buy.

Dispatch

Move more loads, hire fewer dispatchers

Automated guardrails, validation, and load assignment turn dispatch into an exception-management surface instead of a single point of failure.

Supply

Lowest laid-in cost, every order

Supply analytics connect directly to the dispatch board, so every order rides on the cheapest laid-in price that's actually feasible to move.

See Supply & Dispatch in action.

Walk through the full forecasting + supply + dispatch loop with your own data. No generic pitch, just real answers.

challenges

Supply analysts find the best buy. Dispatchers can't get a truck there in time. Two functions, two screens, one missed arb.

how we solve it

Supply & Dispatch puts both functions on one screen and bakes logistics constraints into every order so the best buy is always the one you can actually move.

Explore Supply & Dispatch

Ideas, insights, and updates from our team

Practical guides and product updates — stay in the loop with how Gravitate is building a more connected refined fuels industry.

View all posts

Apr 23, 2026

•

Sheetz Scales Fuel Operations with Gravitate

Eamonn Clarke

Director of Petroleum Distribution, Sheetz

Apr 23, 2026

•

Sheetz Scales Fuel Operations with Gravitate

Eamonn Clarke

Director of Petroleum Distribution, Sheetz

Apr 23, 2026

•

Sheetz Scales Fuel Operations with Gravitate

Eamonn Clarke

Director of Petroleum Distribution, Sheetz

Apr 23, 2026

•

Casey's Adds Efficiency with Gravitate Fuel Supply and Dispatch

Nathaniel Doddridge

VP of Fuel, Casey's

Apr 23, 2026

•

Casey's Adds Efficiency with Gravitate Fuel Supply and Dispatch

Nathaniel Doddridge

VP of Fuel, Casey's

Apr 23, 2026

•

Casey's Adds Efficiency with Gravitate Fuel Supply and Dispatch

Nathaniel Doddridge

VP of Fuel, Casey's

Apr 23, 2026

•

Love's Selects Gravitate's Supply and Dispatch Solution

Brent Bergevin

EVP of Transportation, Love's

Apr 23, 2026

•

Love's Selects Gravitate's Supply and Dispatch Solution

Brent Bergevin

EVP of Transportation, Love's

Apr 23, 2026

•

Love's Selects Gravitate's Supply and Dispatch Solution

Brent Bergevin

EVP of Transportation, Love's

Frequently asked questions

What retail-fuel ops, supply, and IT teams ask before they switch.

Book a demo call

Walk us through your current supply + dispatch setup. We'll model the autonomous version — and the impact across your network — on a 30-min call.

Book a call

Do you prefer email? We're available at:

Schedule a demo

Book a demo call

Walk us through your current supply + dispatch setup. We'll model the autonomous version — and the impact across your network — on a 30-min call.

Book a call

Do you prefer email? We're available at:

Schedule a demo

Book a demo call

Walk us through your current supply + dispatch setup. We'll model the autonomous version — and the impact across your network — on a 30-min call.

Book a call

Do you prefer email? We're available at:

Schedule a demo

What's included in Supply & Dispatch?

S&D; includes AI-powered demand forecasting, automated order generation, supply optimization, autonomous dispatch, real-time carrier visibility via Crossroads, and automated three-way invoice matching. One platform replacing the manual stack most retail networks run today.

How long does implementation take?

Most retail operators are live within 60 to 90 days. Our delivery team works alongside your supply and dispatch teams through full onboarding, with ERP, ATG, and TMS integrations handled by Gravitate end to end.

Will you integrate with our core systems?

Yes, Gravitate integrates with all of your pricing and index solutions, your allocation tools, and all major ERP's. We also have a modern API structure and an Integrations Team that can build custom integrations for you.

Do dispatchers stay in control?

Yes, Autonomous features act as a co-pilot. They surface recommendations, flag constraints, and catch errors before they happen. Your team manages exceptions and makes the final call with far more information than before.

What kind of ROI should we expect?

Customers typically see a 50 percent or greater reduction in manual blend ticket handling, meaningful reduction in run-outs and emergency loads, recovered freight overcharges through automated reconciliation, and measurable margin improvement from true laid-in cost optimization.

What's included in Supply & Dispatch?

How long does implementation take?

Will you integrate with our core systems?

Do dispatchers stay in control?

What kind of ROI should we expect?

What's included in Supply & Dispatch?

How long does implementation take?

Will you integrate with our core systems?

Do dispatchers stay in control?

What kind of ROI should we expect?