Your competitor just moved their rack price. Did you?

Gravitate gives refiners and suppliers real-time control over rack pricing, bulk order fulfillment, contract management, and online fuel sales. This allows them to run a tighter supply operation without the manual overhead.

Schedule a Demo

See the Challenges →

The challenges facing refiners and suppliers

Rack prices move in seconds. Your update cycle doesn't.

Without cross-position visibility, that spread leaks before you can defend it.

Disconnected systems create overhead your team absorbs.

Data Fragmentation and the Context Switch Tax

Sellers operate across 4 to 5 different data surfaces and dozens of manual spreadsheets to make daily pricing decisions.

THE PROBLEM

Fragmentation creates precision loss every time a pricer switches context. No single view balances margin, competitive position, and supply forecasts simultaneously.

how GRAVITATE solveS it

The Pricing Engine consolidates disparate data streams into one pricing-oriented view. Pricers capture micro-opportunities and eliminate manual reconciliation errors.

Market Volatility and Price Sensitivity Resistance

Volatility is now the baseline. Buyers use agile Best Buy systems while sellers are often stuck with legacy tools.

THE PROBLEM

Without real-time sensitivity and resistance analysis, volume loss is the default outcome. Buyers exploit the lag before sellers can respond.

how GRAVITATE solveS it

The Pricing Engine provides predictive analytics including benchmark correlation and competitor profiling, so sellers match buyer dynamism and find new margin in a shifting market.

The Erosion of the Rack

Published rack prices no longer fully represent the market as buyer behavior shifts toward customer-specific specials and off-rack day deals.

THE PROBLEM

Traditional rack strategies are too rigid to handle this opacity.

how GRAVITATE solveS it

The Online Selling Platform (OSP) provides a digital, corporate-branded channel for private auctions and targeted offers, keeping volume in the system while protecting the integrity of the public rack.

Blind Spots and Margin Leakage

Sellers often lack a single source of truth for customer attribution.

THE PROBLEM

Without understanding whether a lift happened at the rack, via contract, or through a day deal, businesses end up giving extra discounts to customers who would have lifted at full rack anyway.

how GRAVITATE solveS it

The combined analytics of OSP and Pricing Engine enable true customer attribution and contract health monitoring, preventing unnecessary margin giveaways.

WE BUILT THE SOLUTION

After seeing these problems continuously, we made industry changing solutions.

Operators using Gravitate report faster cycle times, fewer manual touches, and measurable margin gains across supply, dispatch, and retail operations.

PRICING ENGINE

Pricing Foundation

One engine. Every cost layer, formula, and contract.

Term deals, spot deals, and rack postings all built on the same cost stack. Replacement and transfer costs modeled before a price publishes, not reconciled after.

Pricing By Exception

Stop setting every price. Start managing the few that matter.

Encode your pricing strategy once. The engine prices to it automatically. Only the small minority outside tolerance gets flagged for a human.

Reporting & Analytics

Fix the month while you still can.

Price performance and contract views show pace against plan in real time. Pricers see the gap on day 12, not day 31, and have time to act on it.

See Pricing Engine in action.

Walk us through your current pricing setup, the cost build-up, the strategy, the reporting chain. We'll show you where Gravitate can move margin first.

challenges

Manual pricing puts your team in the loop on every quote, every benchmark check, every contract roll-up. Forecasts go stale the moment the market moves.

how we solve it

The Pricing Engine collapses cost build-up, strategy, and reporting into one ledger so pricers run the strategy and the engine runs the quotes.

Explore Pricing Engine

PRICING ENGINE

Pricing Foundation

One engine. Every cost layer, formula, and contract.

Term deals, spot deals, and rack postings all built on the same cost stack. Replacement and transfer costs modeled before a price publishes, not reconciled after.

Pricing By Exception

Stop setting every price. Start managing the few that matter.

Encode your pricing strategy once. The engine prices to it automatically. Only the small minority outside tolerance gets flagged for a human.

Reporting & Analytics

Fix the month while you still can.

Price performance and contract views show pace against plan in real time. Pricers see the gap on day 12, not day 31, and have time to act on it.

See Pricing Engine in action.

Walk us through your current pricing setup, the cost build-up, the strategy, the reporting chain. We'll show you where Gravitate can move margin first.

challenges

Manual pricing puts your team in the loop on every quote, every benchmark check, every contract roll-up. Forecasts go stale the moment the market moves.

how we solve it

The Pricing Engine collapses cost build-up, strategy, and reporting into one ledger so pricers run the strategy and the engine runs the quotes.

Explore Pricing Engine

PRICING ENGINE

Pricing Foundation

One engine. Every cost layer, formula, and contract.

Term deals, spot deals, and rack postings all built on the same cost stack. Replacement and transfer costs modeled before a price publishes, not reconciled after.

Pricing By Exception

Stop setting every price. Start managing the few that matter.

Encode your pricing strategy once. The engine prices to it automatically. Only the small minority outside tolerance gets flagged for a human.

Reporting & Analytics

Fix the month while you still can.

Price performance and contract views show pace against plan in real time. Pricers see the gap on day 12, not day 31, and have time to act on it.

See Pricing Engine in action.

Walk us through your current pricing setup, the cost build-up, the strategy, the reporting chain. We'll show you where Gravitate can move margin first.

challenges

Manual pricing puts your team in the loop on every quote, every benchmark check, every contract roll-up. Forecasts go stale the moment the market moves.

how we solve it

The Pricing Engine collapses cost build-up, strategy, and reporting into one ledger so pricers run the strategy and the engine runs the quotes.

Explore Pricing Engine

ONLINE SELLING PLATFORM

Private Auctions

Off-rack deals without devaluing the rack

Corporate-branded auctions let sellers move volume at customer-specific terms while keeping the public rack intact.

Targeted Offers

Specials for specific customers, sent straight through

Configure offers by product, location, and formula, then push them directly into customer ERPs as binding trades.

Demand Visibility

See the off-rack interest before competitors do

Buyer behavior on the platform surfaces where the market will bear a higher margin, turning customer-specific interest into a strategy input.

See Online Selling Platform in action.

Walk through auctions, targeted offers, and the buyer-side experience with your own customer book. No generic pitch, just real answers.

challenges

Buyer behavior keeps shifting off-rack into specials and day deals, but legacy tools force sellers to choose between protecting rack pricing and chasing the volume. Strategy stays rigid while the market keeps moving.

how we solve it

Online Selling Platform gives sellers a digital, corporate-branded channel for private auctions and targeted offers so off-rack volume stays in the system without devaluing the public rack.

Explore Online Selling Platform

ONLINE SELLING PLATFORM

Private Auctions

Off-rack deals without devaluing the rack

Corporate-branded auctions let sellers move volume at customer-specific terms while keeping the public rack intact.

Targeted Offers

Specials for specific customers, sent straight through

Configure offers by product, location, and formula, then push them directly into customer ERPs as binding trades.

Demand Visibility

See the off-rack interest before competitors do

Buyer behavior on the platform surfaces where the market will bear a higher margin, turning customer-specific interest into a strategy input.

See Online Selling Platform in action.

Walk through auctions, targeted offers, and the buyer-side experience with your own customer book. No generic pitch, just real answers.

challenges

how we solve it

Online Selling Platform gives sellers a digital, corporate-branded channel for private auctions and targeted offers so off-rack volume stays in the system without devaluing the public rack.

Explore Online Selling Platform

ONLINE SELLING PLATFORM

Private Auctions

Off-rack deals without devaluing the rack

Corporate-branded auctions let sellers move volume at customer-specific terms while keeping the public rack intact.

Targeted Offers

Specials for specific customers, sent straight through

Configure offers by product, location, and formula, then push them directly into customer ERPs as binding trades.

Demand Visibility

See the off-rack interest before competitors do

Buyer behavior on the platform surfaces where the market will bear a higher margin, turning customer-specific interest into a strategy input.

See Online Selling Platform in action.

Walk through auctions, targeted offers, and the buyer-side experience with your own customer book. No generic pitch, just real answers.

challenges

how we solve it

Online Selling Platform gives sellers a digital, corporate-branded channel for private auctions and targeted offers so off-rack volume stays in the system without devaluing the public rack.

Explore Online Selling Platform

Ideas, insights, and updates from our team

Practical guides and product updates — stay in the loop with how Gravitate is building a more connected refined fuels industry.

View all posts

Apr 23, 2026

•

Sheetz Scales Fuel Operations with Gravitate

Eamonn Clarke

Director of Petroleum Distribution, Sheetz

Apr 23, 2026

•

Sheetz Scales Fuel Operations with Gravitate

Eamonn Clarke

Director of Petroleum Distribution, Sheetz

Apr 23, 2026

•

Sheetz Scales Fuel Operations with Gravitate

Eamonn Clarke

Director of Petroleum Distribution, Sheetz

Apr 23, 2026

•

Casey's Adds Efficiency with Gravitate Fuel Supply and Dispatch

Nathaniel Doddridge

VP of Fuel, Casey's

Apr 23, 2026

•

Casey's Adds Efficiency with Gravitate Fuel Supply and Dispatch

Nathaniel Doddridge

VP of Fuel, Casey's

Apr 23, 2026

•

Casey's Adds Efficiency with Gravitate Fuel Supply and Dispatch

Nathaniel Doddridge

VP of Fuel, Casey's

Apr 23, 2026

•

Love's Selects Gravitate's Supply and Dispatch Solution

Brent Bergevin

EVP of Transportation, Love's

Apr 23, 2026

•

Love's Selects Gravitate's Supply and Dispatch Solution

Brent Bergevin

EVP of Transportation, Love's

Apr 23, 2026

•

Love's Selects Gravitate's Supply and Dispatch Solution

Brent Bergevin

EVP of Transportation, Love's

Frequently asked questions

What refinery commercial, supply, and IT teams ask before they switch.

Book a demo call

Walk us through your current pricing + supply allocation setup. We'll model the autonomous version — and the contract-execution impact — on a 30-min call.

Book a call

Do you prefer email? We're available at:

Schedule a demo

Book a demo call

Walk us through your current pricing + supply allocation setup. We'll model the autonomous version — and the contract-execution impact — on a 30-min call.

Book a call

Do you prefer email? We're available at:

Schedule a demo

Book a demo call

Walk us through your current pricing + supply allocation setup. We'll model the autonomous version — and the contract-execution impact — on a 30-min call.

Book a call

Do you prefer email? We're available at:

Schedule a demo

What data sources does the Pricing Engine connect to?

The Pricing Engine integrates with all major market data providers including OPIS, Argus, Platts, and DTN, as well as ERPs including RightAngle, SAP, and JD Edwards. Custom data sources and terminal feeds can also be connected. Our team manages the integration work end to end.

How fast can we update rack prices?

The Pricing Engine enables sub-30-second rack updates with automated publishing across all customer channels. Most customers reduce their average update cycle from 45 to 90 minutes down to under a minute in the first weeks of deployment.

Does it handle contract differentials and DTW pricing?

Yes. The Pricing Engine manages contract differentials, index bases, DTW tiers, and customer-specific pricing rules. Repricing windows are tracked automatically and differential changes are reconciled in real time across your entire customer book.

How long does implementation take?

Most refiners and suppliers are live within 60 to 90 days. Our delivery team works alongside your pricing and commercial teams through onboarding, with all data feed and ERP integrations handled by Gravitate.

What kind of ROI should we expect?

Customers typically see measurable improvement in day-over-day rack capture, reduction in manual pricing FTE hours, elimination of repricing lag, and tighter spread management across the customer book. We model your specific operation on a demo call using your volume and pricing data.

What data sources does the Pricing Engine connect to?

How fast can we update rack prices?

Does it handle contract differentials and DTW pricing?

How long does implementation take?

What kind of ROI should we expect?

What data sources does the Pricing Engine connect to?

How fast can we update rack prices?

Does it handle contract differentials and DTW pricing?

How long does implementation take?

What kind of ROI should we expect?