Fuel Retail & Transportation

Love's Selects Gravitate's Supply and Dispatch Solution

1,300+

1,300+

1,300+

Trucks in the Gemini Motor Transport fleet

42

42

42

States served

Love's transportation business has grown and evolved over the last 20 years, and we are excited to utilize the power of Gravitate Supply & Dispatch to help us further enhance our strategic approach to order generation, dispatch automation, supply optimization, and driver support across the nation.

Brent Bergevin

EVP of Transportation, Love's

About

Love's Travel Stops operates 650+ locations across 42 states, with its private carrier Gemini Motor Transport running 1,300+ trucks and depositing billions of gallons of fuel annually. At that national scale, keeping every location supplied around the clock requires airtight logistics, real-time coordination, and zero room for disruption.

Love's Travel Stops operates 650+ locations across 42 states, with its private carrier Gemini Motor Transport running 1,300+ trucks and depositing billions of gallons of fuel annually. At that national scale, keeping every location supplied around the clock requires airtight logistics, real-time coordination, and zero room for disruption.

Love's Travel Stops operates 650+ locations across 42 states, with its private carrier Gemini Motor Transport running 1,300+ trucks and depositing billions of gallons of fuel annually. At that national scale, keeping every location supplied around the clock requires airtight logistics, real-time coordination, and zero room for disruption.

Industry

Fuel Retail & Transportation

Company size

650+ locations

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The Company

Love's Travel Stops operates 650+ locations across 42 states, with its private carrier Gemini Motor Transport running 1,300+ trucks and depositing billions of gallons of fuel annually. At that national scale, keeping every location supplied around the clock requires airtight logistics, real-time coordination, and zero room for disruption.

The Challenge

Evolving a 20-year transportation business

Love's transportation business has grown and evolved over the last 20 years. As Gemini Motor Transport scaled to deliver millions of gallons of fuel annually to Love's stores and other industry locations, the company needed to enhance its strategic approach to order generation, dispatch automation, supply optimization, and driver support across the nation. Love's required a platform that could unify these capabilities and help the company manage supply, optimize fuel supply decisions, dispatch its 1,300-truck fleet, and provide new freight and quoting functionality.

The Solution

Gravitate's AI-powered Supply & Dispatch

Love's Travel Stops' private truck fleet, Gemini Motor Transport, selected and implemented Gravitate's AI-powered Supply & Dispatch solution. The platform helps Gemini manage supply, optimize fuel supply decisions, dispatch 1,300 trucks, and provide new freight and quoting functionality.

The Gravitate Supply & Dispatch solution enhances dispatch productivity and truck utilization. Through automated order creation and route optimization, it gives Love's the power to increase dispatchers' productivity. And, by leveraging best-in-class supply optimization technology, Love's can drive more intelligent fuel supply decisions and minimize laid-in costs of fuel across its network.

Gravitate's Vice President of Sales Tom Hunt said, "It has been a real pleasure working with Love's. I think we have learned as much from them as they have from us. Love's runs a tight ship, and we are excited to incorporate their ideas in our solution to continue to drive value for the industry."

The Results

A strategic platform for nationwide operations

With Gravitate Supply & Dispatch in place, Gemini Motor Transport gained:

  • Automated order creation and route optimization to boost dispatcher productivity

  • Best-in-class supply optimization to reduce laid-in fuel costs

  • New freight and quoting functionality to support Gemini's broader transportation business

  • A modern foundation for continued growth across 42 states and 650+ locations

The partnership exemplifies how a national-scale fuel retailer can modernize order generation, dispatch automation, supply optimization, and driver support on a single integrated platform.

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