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Solutions for Refiners/Suppliers

From rack price management and bulk order fulfillment to customer portal access and integration with downstream dispatch operations, Gravitate gives refiners the tools to run a tighter, more responsive supply operation — without the manual overhead.

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After working with c-stores and fuel retailers of all sizes.  We get it.

Volatile markets, razor-thin margins, and a dispatch team held together by tribal knowledge. Every site you add stretches the same people thinner. You need a platform that turns complexity into a competitive advantage.

Fuel Pricer

 

Data fragmentation and the "context switch" tax

Challenge: Sellers currently operate across 4–5+ different data surfaces and dozens of manual spreadsheets to make daily pricing decisions. This fragmentation causes a "loss of precision" during context changes and prevents a holistic balance of margin, competitive strategy, and supply forecasts. Points are won or lost in the seconds it takes to jump between systems.

Solution: The Pricing Engine consolidates these disparate data streams into a single, pricing-oriented view, allowing sellers to capture "micro-opportunities" and eliminate the manual errors that occur when data is scattered.

 

Market volatility and price sensitivity resistance

Challenge: Volatility has become the baseline, but while buyers use agile "Best Buy" systems, sellers are often stuck with legacy tools. Beyond just reacting, marketers now need more efficient methods to evaluate price sensitivity and resistance in real-time. Without the ability to find new margins in a shifting market, volume loss is inevitable.

Solution: The Pricing Engine provides the speed and predictive analytics (benchmark correlation and competitor profiling) necessary to match buyer dynamism. It allows sellers to move ahead of competitors by identifying exactly where the market will bear a higher margin without sacrificing volume.

Oil Volatility
Rack Prices
 

The erosion of the rack 

Challenge: Published rack prices no longer fully represent the market as buyer behavior shifts toward customer-specific specials and off-rack day deals. Traditional rack strategies are too rigid to handle this opacity. Marketers need a way to refine GTM strategies in defined channels to capture this "off-rack" interest without devaluing their public postings.

Solution: The Online Selling Platform (OSP) provides a digital, corporate-branded channel to manage private auctions and targeted offers. This allows sellers to be more dynamic with their strategy and keep volume in the system while minimizing risk to the broader business and protecting the integrity of the public rack.

 

Blind spots and margin leakage

Challenge: Sellers often lack a "single source of truth" for customer attribution. Without understanding whether a lift happened at the rack, via contract, or through a special day deal, businesses end up "fighting with themselves", i.e. giving an extra discount on a day deal to a customer who would have lifted at the higher rack price anyway.

Solution: The combined analytics of the OSP and Pricing Engine allow for true customer attribution and contract health monitoring. This ensures sellers understand the real value of a customer across all segments, preventing unnecessary margin giveaways and ensuring every segment of the business is optimized for total profitability.

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Purpose-built solutions for every link in the chain

From forecasting and dispatch to carrier connectivity and freight billing — built for how fuel actually moves.

See how leading retailers, carriers, wholesalers, and refiners are modernizing fuel supply with AI, automation, and real-time visibility.

Solutions

Supply and Dispatch
Gravitate TMS
Crossroads
Online Selling
Pricing Engine



Who We Serve

Fuel Retailers
Fuel Transport Carriers
Wholesalers and Distributors
Refiners and Suppliers

 

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