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Solutions for Fuel Retailers

Managing fuel supply and dispatch means constant pressure to balance supply prices, site demand, and logistics constraints.  Gravitate provides real-time visibility and AI-enabled automation across your entire fuel operation, turning pressure into opportunity.  Stop scrambling to chase loads and start scaling your business.

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THE CHALLENGES FACING FUEL RETAILERS

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Siloed Supply and Logistics Decisions

Challenge: Supply analysts often find the "best buy" at a terminal, but dispatchers can't get a truck there in time. These two functions operate in silos, leading to missed arbitrage and higher laid-in costs.

Solution: Supply & Dispatch (S&D) integrates these functions into one screen, ensuring every order is created based on the mathematical "best buy" that is logistically feasible.

 

Run-out Risk and Manual Planning

Challenge: Dispatchers spend all morning chasing ATG readings, estimating demand, and manually building orders, just to see everything blow up when a terminal goes down or there is a mid-day price change. When a dispatcher is fighting fires all day, subtle shifts in sales can go unnoticed causing retains and runouts.  

Solution: Our AI-powered Forecasting Engine uses real-time ATG data and predictive demand modeling to automate order creation, ensuring tanks are replenished just-in-time without human intervention.

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Lack of Visibility into Carrier Loads

Challenge:  For  retailers using third-party carriers, the status of a load is a "black box" until the driver calls or the fuel arrives. This lack of visibility creates downstream risk, from runouts and lost sales to inefficient inventory management and reactive decision-making. 

Solution: Crossroads provides a shared digital platform between retailers and carriers, enabling supply optimization, real-time order visibility, and automated load confirmations.  Crossroads reduces manual communication, improves coordination, and allows retailers to proactively manage supply, respond to disruptions, and make data-driven decisions in real time.

 

Manual supply and freight reconciliation

Challenge: Reconciling fuel purchase orders against terminal BOLs and carrier freight invoices is a manual, error-prone nightmare. Discrepancies in gallons delivered (net vs. gross), incorrect fuel surcharges, or accessorial fees often go unnoticed, leading to significant margin leakage. Without a digital audit trail, retailers frequently overpay for both their fuel and their freight.

Solution: Automated Reconciliation (powered by S&D and Crossroads). The platform digitally ingests terminal data and carrier invoices to perform an automated "three-way match" between the Order, the BOL, and the Invoice. This flags discrepancies the moment they occur, ensuring the retailer only pays for the fuel actually received and the freight services actually rendered, while reclaiming hundreds of administrative hours.

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