Skip to content
 

Solutions for Wholesalers and Distributors

From automated dispatch and real-time load tracking to multi-tier pricing and supplier integration, Gravitate is built for the complexity of wholesale fuel distribution. Less manual work. Fewer errors. More loads delivered on time.

Mask Group
 

THE CHALLENGES FOR WHOLESALERS AND DISTRIBUTORS

Mask Group (15)
 

Disconnect between Sales, Marketing, and Operations

Challenge: Marketing and sales teams often set prices and sell loads without full visibility into current supply or logistics constraints. Conversely, Ops teams are left "reacting" to sales commitments they weren't prepared for, leading to execution risks, service failures, and missed high-margin opportunities.

Solution: Supply & Dispatch (S&D) provides a unified platform that connects selling, supply, and dispatch. This ensures commercial intent is always aligned with operational reality, allowing Sales to sell what Ops can actually deliver profitably.

 

Disconnect between "Best Buy" and actual logistics

Challenge: Wholesalers often identify a great "best buy" price at a specific terminal, but they lack the real-time logistics data to know if sending a truck there actually makes sense. Without calculating the "total laid-in cost" (price + freight + time), they often chase a low fuel price only to lose those gains in extra trucking costs.

Solution: Supply & Dispatch (S&D) integrates supply optimization directly with the dispatch board. It mathematically identifies the true lowest laid-in cost for every load, ensuring that supply decisions and truck routing are perfectly synchronized.

Fuel trucks stuck at rack
Mask Group (14)
 

Fragmented inventory data and manual forecasting

Challenge: Wholesalers receive inventory readings from a fragmented mix of sources all at different intervals. Making sense of this data and forecasting accurately is difficult, leading to a constant see-saw between run-outs and costly short-loads due to a lack of confidence in when tanks will truly run dry. 

Solution: S&D acts  as a central clearinghouse, ingesting data from any source and normalizing it with historical trends to predict exactly when fuel is needed. It automatically generates optimized orders, shifting wholesalers from reactive firefighting to proactive, efficient replenishment. 

 

Inefficient dispatching and driver bottlenecks

Challenge: Legacy dispatch tools are often so complex and manual that a single dispatcher can only manage a small number of trucks. This creates a bottleneck where drivers are left waiting for their next load assignment, and the wholesaler can't scale their business without hiring an army of office staff.

Solution: Autonomous Dispatch within S&D uses AI to automated order creation and dispatch doing the heavy lifting for the dispatcher. It can automatically assign the most logical loads to the best-positioned drivers, allowing a single dispatcher to manage a significantly larger fleet with fewer errors.

Mask Group (20)
Mask Group (18)
 

Massive administrative burden and billing lag

Challenge: The paper trail from the terminal (BOL) to the station (Delivery Ticket) to the office (Invoice) is slow and prone to error. Wholesalers often wait days for paperwork to return from drivers before they can bill the station owner, which chokes cash flow and makes reconciling supplier invoices a manual nightmare.

Solution: Digital Reconciliation & Crossroads Integration captures BOL data and delivery confirmations digitally the moment they happen. This allows for same-day invoicing to the gas station and automated "three-way matching" between the order, the BOL, and the supplier invoice to catch margin-draining discrepancies instantly.

 

Purpose-built solutions for every link in the chain

From forecasting and dispatch to carrier connectivity and freight billing — built for how fuel actually moves.