Fuel & Convenience Retail

Nouria Energy Selects Gravitate's AI-Powered Supply and Dispatch Solution

319

319

319

Company-operated stores

4x

4x

4x

Targeted growth over the next decade

We have been exploring alternatives to our legacy system for a few years. We didn't find anything that felt compelling until we came across Mike, Tom and the Gravitate team at Sigma. Their system is super-modern and has all the added optimization and automation components we need to fulfil our goals of supply optimization and logistics automation.

Fouad El-Nemr

Executive Vice President, Nouria Energy

About

Nouria Energy is one of the country's fastest-growing and most innovative c-store chains, operating 319 company stores and supplying fuel to hundreds of additional dealer locations through its wholesale distribution network spanning the Northeast and Southeast. Nouria was recognized in 2022 as C-store Decisions' Chain of the Year.

Nouria Energy is one of the country's fastest-growing and most innovative c-store chains, operating 319 company stores and supplying fuel to hundreds of additional dealer locations through its wholesale distribution network spanning the Northeast and Southeast. Nouria was recognized in 2022 as C-store Decisions' Chain of the Year.

Nouria Energy is one of the country's fastest-growing and most innovative c-store chains, operating 319 company stores and supplying fuel to hundreds of additional dealer locations through its wholesale distribution network spanning the Northeast and Southeast. Nouria was recognized in 2022 as C-store Decisions' Chain of the Year.

Industry

Fuel & Convenience Retail

Company size

319 company stores + dealer network

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The Company

Nouria operates 319 company stores and supplies fuel to hundreds of additional dealer locations through its wholesale distribution network, spanning the Northeast and Southeast. Recognized in 2022 as C-store Decisions' "Chain of the Year," Nouria is one of the country's fastest-growing and most innovative c-store chains, expanding through both organic builds and acquisitions.

The Challenge

Scaling supply chain infrastructure to match a 4x growth target

With aggressive acquisition-driven growth and a goal to quadruple in size over the next decade, Nouria needed supply chain infrastructure that could scale just as fast. The company had been exploring alternatives to its legacy system for a few years — nothing felt compelling until the Nouria team met Gravitate at Sigma. Nouria needed a modern, integrated platform that could support both retail supply and an expanding wholesale business, with the optimization and automation components required to achieve their goals of supply optimization and logistics automation.

The Solution

Gravitate's AI-powered Supply and Dispatch

Nouria implemented Gravitate's AI-powered Supply and Dispatch solution, bringing a new suite of capabilities to their operations:

  • Contract management and customer engagement

  • Supply optimization and real-time contract valuation

  • Logistics automation and auto-dispatch

  • Order generation for site replenishment based on the lowest laid-in cost

  • Automatic load allocation for in-house drivers and common carriers, minimizing deadhead miles and total cost of trucks and drivers

In addition to retail supply, Nouria leverages the Gravitate solution to support its expanding wholesale business. The implementation is projected to be completed by Fall 2024, at which point Gravitate will become the key operational system for Nouria's fuel business.

The Results

A platform for the next decade of growth

With Gravitate live across both retail and wholesale operations, Nouria gains:

  • A modern, integrated platform replacing a legacy system

  • Real-time contract valuation and supply optimization across the Northeast and Southeast

  • Automated dispatch and load allocation that minimizes deadhead miles and total cost

  • A scalable foundation to support quadrupling the business over the next decade

  • Co-innovation opportunity — as the partnership grows, Nouria and Gravitate will work together to drive the Supply & Dispatch solution forward

Nouria's decision to partner with Gravitate further exemplifies Gravitate as the modern choice for fuel retailers and dispatchers across the globe.

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