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A modern buying experience for over-the-rack fuel

A branded, customer-facing portal for real-time pricing, order execution, and account management - replacing phone, email, and fax with a digital experience buyers actually want to use.
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$12.5
M

Annual supply savings

29
B+

Gallons optimized yearly

4,200
+

Trucks managed

33
K+

C-stores on Gravitate

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Your buyers expect digital. Your rack sales process is still analog.

Every other part of B2B commerce has moved online. Fuel buying hasn't. Your customers are still calling, emailing, and faxing orders for product they need today, and your sales team is manually processing every one. It's slow for buyers, expensive for you, and a competitive advantage disadvantage against suppliers who've already digitized. 

Everything your buyers need. Everything your sales team wants to control.

A branded, self-service portal where your customers can view personalized pricing, place orders, and mange their accounts. All powered by Gravitate's Pricing Engine on the back end.

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Branded Customer Portal

A dedicated, customer-facing web portal tailored to your brand and business. 

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Real-Time Pricing & Order Execution

Customers see live, fully built-up prices. Cash, cost, futures, margin, temperature adjustments, RINs, and customer specific adders. In real time.

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Personalized Pricing & Customer Controls

Configure which terminals and products each customer can see and buy from. Assign different accounts within a company to specific business relationships (unbranded, branded, mercantile).

Special pricing for specific customers.

Online selling isn't a one-size-fits-all portal. It's a tool that gives you granular control over who sees what, at what price, and on what terms. Every customer's view is shaped by their agreements, their credit standing, and your commercial strategy.

OSP UI
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Integrates with the systems you already run.

Monthly & Daily Supply Monitoring
Track outages, arbitrage windows, and underused supply options. Triple down on what's working or pull back - you set the supply strategy, the sourcing model puts it into action.

See your path to autonomous dispatch

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